Terra! proves the links between Pigna and Asia Pulp & Paper (APP), estimated to be the single largest source of rainforest destruction in Sumatra, but is convicted for slander. However, the paper tests on Pigna's exercise books prove that Terra! is right.

Last April the Italian environmental organization Terra! uncovered a link between the Italian paper manufacturer Cartiere Pigna and the deforestation of Indonesian rainforests carried out by Asia Pulp & Paper (APP). APP and its fibre suppliers are estimated to be the single largest source of rainforest destruction in Sumatra and are pushing three highly endangered species - the Sumatran tiger, elephant and orang-utan - closer to extinction. Terra! has highlighted that doing business with APP and helping its penetration in the Italian markets threatens the Italian paper sector and at the same time supports the further expansion of its operations into Indonesia's last tropical forests and peatlands, threatening its biodiversity and impacting the livelihoods and the rights of indigenous and traditional communities.

Pigna Papers launches its new advertising campaign: "Buy pigna paper and help us to destroy the ancient forests!"
but it's a hoax.
This morning in the heart of Rome activists hung a huge 200 square-meter banner featuring fake advertising signed by Cartiere Paolo Pigna that said: "Paolo Pigna contributes daily to the tragic destruction of rainforests."  The hoax is based on a new report published by Terra!, which exposes the fact that Cartiere Paolo Pigna purchases paper products from the giant Asian company Asia Pulp and Paper (APP).